What is digital marketing? Why It’s Important for Every Business.

Digital marketing is simply nothing but Promoting the Business/Product /service online using digital Platforms. It might be social media, SEO, email marketing, content marketing and websites or Landing Pages etc.

If you apply Digital Marketing effectively it leads to reaching the audience who are online, it enhances increase in engagement, and it leads to conversions.

Modules In Digital Marketing:

1. Search Engine Optimization
2. Pay Per Click Ads
3. Social Media Marketing
4. Content Marketing
5. Email Marketing
6. Lead Generation
7. Affiliate Marketing and more.

Traditional marketing is simply promoting a product/service via offline media to reach an audience.

Best Examples Of Traditional Marketing Are

1. Newspaper ads
2. Print ads
3. Radio
4. TV Advertisements, Etc.!

Why Digital Marketing Matters:

Nowadays most of the companies use Digital Marketing instead of Traditional Marketing. That’s the reason behind the success of companies like Google and Facebook that earn more revenue compared to Offline dependent companies because of Increase In Mobile Usage.

Digital Marketing Key Points:

1. Digital Marketing uses different digital channels or platforms to promote a service or product
2. By Using Digital Marketing Strategies and Techniques helps businesses to reach their Target audience, engage with them and at the end of the Point Convert them into Customers
3. Offline or Traditional Marketing nothing but an out-of-home advertisement, Pamphlets, TV advertisement, Newspaper, Radio etc…
4. Combination of Both Online and Offline (or) (Traditional and digital) Marketing both plays a vital role to develop Businesses.
5. Digital marketing plays an Important role to success Business

Why Digital Marketing Matters:

Nowadays most of the companies use digital Marketing instead of a Traditional Marketing. That’s the reason behind the success of companies like google and Facebook earning more revenue compared to Offline depended on companies because of Increase In Mobile Usage.

Nowadays Most people, whether they are home, grocery store, restaurant or a movie, all eyes on their mobile devices. Phone advertisements are like the best advertisements.

The Mobile usage is Massively Increased compared to last years According to GSM real-time intelligence data, there are now over 12.172 Billion mobile connections worldwide, which surpasses the current world population of 8.088 Billion implied by UN digital analyst estimates.

The Stats are enough for how the usage of Mobile Service in increased. Digital Marketing is a Best path to promote a product or a service, because customers are spending most time on mobiles so we must, should be there too. Everyone thinks that digital Marketing is used for a big corporate, I feel it’s a totally wrong why because even small stores, shops can benefit from the digital marketing

Pro’s In Digital Marketing.!

1. Provides Accurate Data:  You will get an accurate data about consumers how is the buying cycle, by using this data we can play our strategies and techniques to accordingly
2. Helps to reach more Audience or Customers:
   Digital Marketing is the best platform to reach a wider audience when compared to Traditional Marketing. When it comes to digital Marketing there are many social media platforms Facebook, Twitter and Instagram many active users are using it. Social media platforms are the best to promote.
3. Cost Effective : Digital Marketing is better affordable when compared to Traditional Marketing. With the Digital marketing by making different campaigns we can get ROI (Return On Interest) for our business, and we hit our goals
4. Available Good Engagement: With the help of digital marketing, by using email, content, and social media marketing techniques and Strategies to keep the audience engaged and interested in your service or Product. For example, if you create the best blog with an attractive content then in your website, at least 50 attracted visitors will turn into your customers for the product or service.5. Measurable Tools:By using different tools like Google Analytics and Uber suggest analyzing the web traffic and conversion rate and other for the companion results.

Online Digital Marketing Overview:

The Main Categories of Online Digital Marketing are

1. Search Engine Optimization(SEO)
2. Search Engine Marketing(SEM)
3. Content Marketing
4. Social Media Marketing(SMM)
5. Affiliate Marketing
6. Email Marketing

1. Search Engine Optimization(SEO)

Search Engine Optimization means optimizing your website or enhancing your website and content to perform better in Search Engines like google, bing etc.!

The best SEO Strategy involves in the Below Keyword Research creating Quality Content (Content is a King) enhance website for speed up website checking website analytics for how it is working enhance your website for Mobile friendly It boosts your website Visibility, page rank and There is a chance to getting More Visitors and chance of increasing conversion rate. SEO is an Organic Method that attracts the visitors steadily looking for your service/product, but it takes some time to reach the target. It may take a month of time, or it may take a couple of months but consistency and Patience will give you a wonderful result.

2. Search Engine Marketing (SEM):

Search Engine Marketing is defined as the promotion of a website through paid advertising. The most or best Popular method is PPC ads which you see in search engines like google, bing, Yahoo, Never and DuckDuckGo etc.

By using SEM Marketers select their high target keyword and then place bid on them. Who pays highest bid their ads will be shown top of the websites When a visitor or searcher search a relevant keyword it will show. The Main Advantage of SEM is you will get faster results compared to SEO

3. Content Marketing:

By creating a high Quality content, valuable content, making a trust on your content, creating authority and increase engagement. Content Marketing is in many forms they are

1. Long form Articles
2. Blog Posting
3. Video Marketing
4. Infographics

Content Marketing Builds trust, increases engagement with audience and helps SEO to make it easy Task There are many different websites are there which mostly works on content Marketing for example let us Take HubSpot is the best example. It uses blogs, infographics, videos and podcasts etc. to connect with a wider audience with a great connection.

4. Social Media Marketing(SMM):

The Main Strategy of digital Marketing is social Media Marketing it uses different social media platforms to reach your Target audience, making Brand awareness making trust on your service. Constant posting content can make you good web traffic, build a good relationship with visitors as well as it tends to make sales. The main advantage of SMM is that most people always stays on Online. Which helps us to introduce our service/product to a vast number of people globally. Not only that you can collect accurate data to work on it and Target on them.

5. Affiliate Marketing:

If you want to reach a wider audience Affiliate Marketing is the Best. When you’re using a digital marketing Tactic, It is allowed to promote a product via URL or unique tracking link which means they get a commission based on the Produce/service. Affiliate Marketers promote unique links via content marketing, blogs, YouTube and different social Media platforms like Instagram, Facebook and telegram etc.

Affiliate Marketing will give you a wider reach to your products/services. But There is a negative side also for affiliate marketing why because affiliate schemes are hard to manage it tends to make some frauds in affiliate marketing One of the Best example of an Affiliate Marketing is a Flipkart, Amazon, Shopify etc.!

6. Email Marketing:

Email Marketing is one of the most popular and effective methods in digital marketing. Email marketing can help us to build relationships with your target audience and also makes good traffic to your blogs, social media etc.

Email marketing allows us to run A/B tests of a subject line to identify the best performing messages by using email marketing software that can also be configured to easily send out emails.

It is one of the cost-effective methods in digital marketing, easy to Learn and Apply.